We take the work seriously and ourselves lightly.
About Fadeaway Creatives
We're a founder-led growth partner for growing businesses across Canada and the US. We build the websites, search visibility, and AI systems that bring in customers, so owners can get back to running the business.
Fadeaway at a Glance
Fadeaway Creatives is a founder-led growth partner based in Vancouver, BC, working with growing businesses across Canada and the United States. Founded in 2023 and backed by 15+ years of experience, we build websites, run SEO and AEO, and create custom software and AI automation through Fadeaway Labs, with fixed pricing and results measured in bookings and sales, not traffic.
- 2023
- Vancouver, British Columbia, Canada
- growing businesses across Canada and the United States
- Bhav Bains, founder, 15+ years of experience
- websites and builds, SEO and AEO, custom software and AI automation (Fadeaway Labs)
- e-commerce brands, wellness and counselling practices, boutique fitness studios, sports programs
- fixed pricing, scope agreed before work starts, no hourly billing
- bookings, sales, and customers, not traffic or impressions
Why "Fadeaway"
The name comes from basketball. A fadeaway is one of the hardest shots in the game to guard. It takes years of footwork, balance, and practice, and when it's done right, it looks effortless.
That's how we think about our work. The engineering, research, and strategy underneath are deep. What you see on top is simple: a site that works, customers who find you, and pricing you understood before we started.
What We Believe
Growing businesses deserve enterprise-level work
Real engineering, real strategy, and real results, without enterprise overhead or enterprise complexity.
Pricing should never be a guessing game
Fixed prices, defined scope, and clear deliverables before any work starts. You'll always know exactly what you're getting.
Results mean customers, not charts
We measure ourselves by bookings, sales, and revenue. Traffic and impressions only matter when they turn into customers walking through the door.
Built to last, not just to launch
Every site, system, and search strategy is built to hold up as your business grows, including for AI search, not just today's Google.
Knowledge should be shared
We publish what we know: the strategies, the reasons behind what works, and the problems we see over and over. Clients still hire us, because doing the work well is where the real value is.
We fix the front door
We don't replace the booking system, CRM, or registration software you already run. We build the website and presence in front of it and wire it in.
How We Work
Founder-led, always
Strategy and client relationships stay with the founder. You're never handed off to someone who doesn't know your business.
The right specialists for each project
A core team plus specialist contractors matched to what your project actually needs, so you get deep skill in each area without paying for people you don't use.
A playbook for your industry
Every industry we serve has its own research, systems, and proven process. We never start your project from zero, and you never pay for us to learn how businesses like yours work.
Who We Work With
E-commerce
Online stores that need to turn browsers into buyers.
Wellness & Counselling
Therapists, counsellors, chiropractors, and wellness practices ready to be found beyond the directories.
Boutique Fitness
Yoga, pilates, spin, and barre studios that want every class full.
Sports Programs
Clubs, academies, combat sports gyms, and camps that want parents to find them first.
Fadeaway Labs
MVPs, automation, custom apps, and AI setup for anyone building something new.
Any Growing Business
Websites and growth work for businesses outside these industries, scoped to your market.
Work We're Proud Of
We'd rather show you than tell you.
- Custom Website
- Growth
How a rebuilt website became NWP's hardest-working campaign volunteer
New West Progressives needed a website that could keep up with a civic election campaign. We redesigned it, moved it from Wix to WordPress with no links lost, and now launch new campaign pages every week. Traffic tripled.
- Custom Website
- Growth
How Echo's 2010-era website became a modular platform its marketing team runs
Echo Storytelling Agency had a website built in 2010, and it showed. We rebuilt it as a modern, modular WordPress site their marketing team can run on their own, migrated years of content, and now run their SEO, AEO, landing pages and campaigns.
- Growth
- E-commerce
Building HeartStamp's organic growth engine from the ground up
HeartStamp is an early-stage startup making personalized greeting cards, printed and mailed or sent digitally. As their go-to-market growth partner, we built the SEO and AEO foundations, organized a fast-growing catalog, and shaped the funnels that turn searchers into buyers.
Frequently Asked Questions
Who founded Fadeaway Creatives?
Fadeaway Creatives was founded in 2023 by Bhav Bains, who brings more than 15 years of experience in web development, search, and digital growth. The company is still founder-led today: he works directly on strategy and client relationships, supported by a core team and specialist contractors matched to each project.
Where is Fadeaway Creatives based?
Fadeaway Creatives is based in Vancouver, British Columbia, and works with businesses across Canada and the United States. Everything we do runs remotely, from audits and strategy calls to builds and launches, so we build for how your specific local market searches, wherever your business is.
Why is it called Fadeaway?
The name comes from basketball. A fadeaway is one of the hardest shots in the game to guard: it takes years of footwork and practice, and done right, it looks effortless. That's the standard we hold our own work to, deep skill underneath and a clean, simple result on top.
What does Fadeaway Creatives do?
We build websites, run SEO and AEO so businesses get found on Google and in AI answers, and create custom software and AI automation through Fadeaway Labs. We know e-commerce, wellness and counselling, boutique fitness, and sports programs best, and every project runs on fixed pricing agreed before work starts.
How is the work done?
Every client gets founder-led strategy, a core team, and specialist contractors matched to the project. Each industry we serve has its own proven playbook, research, and systems, so we never start your project from zero, and you never pay for us to learn how businesses like yours work.
Let's Talk About Your Business
Start with a free audit and see exactly where you stand, or book a call and tell us what you're working on.