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E-commerce Web Design, Development & Growth

Your E-commerce Web Design & Growth Partner

Custom Shopify, WooCommerce, and headless stores, plus the SEO, AEO, and conversion work that turns browsers into buyers.

  • Shopify
  • WooCommerce
  • WordPress
  • BigCommerce
  • Next.js
  • Astro
  • Shopify Hydrogen
  • Stripe
  • Google Search Console
  • Google Analytics
  • Google Merchant Center
  • Google Ads
  • Klaviyo
  • Meta Ads
  • ChatGPT
  • Perplexity
  • Gemini

Is Your Store Ready for AI Shopping?

Shopping is starting to happen through AI assistants and chatbots, not just search bars and category pages. Most stores aren't built for that yet.

Fadeaway Creatives is an e-commerce web design and growth partner for stores across Canada and the US. We build custom Shopify, WooCommerce, and headless stores, move stores to new platforms without losing rankings, and run the SEO, AEO, and conversion work that turns browsers into buyers. Every project is scoped and quoted at a fixed price before we start.

  1. Structured for AI to Read

    Product data, schema, and content signals built the way AI shopping tools actually parse them, not just the way Google's crawler expects.

  2. Recommended, Not Just Ranked

    Being found isn't only about search position anymore. It's about whether an AI assistant can confidently describe your product and point a shopper to it.

  3. Early, On Purpose

    This is still early. Getting your store's foundations right now is a real head start, not a trend to catch up on later.

Built for the Way E-commerce Actually Works

Your store is open at 2am. It should sell like it. Every store we build or grow follows the same standard, whatever platform you're on.

  • Designed to Convert, Not Just Look Good

    Every design decision is built around your actual buying flow: product pages, cart, and checkout, not just visual polish.

  • Deep Platform Expertise

    Hands-on experience across Shopify, WooCommerce, and headless commerce, applied to your store's real catalog and buyers.

  • Tailored to Your Store

    Every recommendation comes from your actual catalog, your actual traffic, and your actual competitors, not a one-size playbook.

  • Ready to see this in action?

    Get Started

What We Do for E-commerce Stores

  1. A Store Built to Convert

    Custom Shopify, WooCommerce, or headless builds, designed around your actual buying flow: add-to-cart, checkout, and everything in between, not just how it looks.

  2. Found by Google and AI Shopping Tools

    Technical SEO and AEO built into your store from day one, including Shopify SEO and WooCommerce SEO, so you show up whether someone's searching on Google or asking an AI assistant where to buy.

  3. A Catalog That Stays Organized as You Grow

    Site structure, category and tag architecture, and custom apps or plugins built to handle thousands of products cleanly, not just a handful.

  4. More Sales From the Traffic You Already Have

    Ongoing conversion rate optimization and cart abandonment recovery, focused on turning browsers already on your site into buyers.

  5. Growing Into New Markets

    Lead generation, email marketing, and go-to-market strategy for stores ready to expand into new markets or channels.

  6. Migrations and Store Management Without the Risk

    Platform migrations and ongoing domain and store management, handled without losing your search rankings.

  7. Knowing Exactly What's Working

    A dashboard tracking your traffic, conversions, and revenue in one place, so you're never guessing.

  8. Custom Apps and Integrations

    When your store needs software beyond the storefront, like custom integrations, automations, or internal dashboards, Fadeaway Labs builds it.

    Fadeaway Labs

How It Works

  1. Audit

    We start with an Audit of your store, your platform, your catalog, and your current traffic. It maps exactly what's working and what isn't.

  2. Strategy

    Based on what we find, we map out whether you need a new build, a redesign or migration, ongoing growth work, or a mix.

  3. Build and Grow

    Build work and growth work move on their own real timelines, tied to your store's actual scope, not a one-size schedule.

  4. Report and Improve

    You get a dashboard tracking traffic, conversions, and revenue, reviewed on a regular cadence, with strategy that adjusts based on what the data shows.

Our Work

Results We've Delivered

Stores we've built and grown.

  • HeartStamp's birthday category page and a personalized card product page in browser windows

    HeartStamp

    • Growth
    • E-commerce

    Building HeartStamp's organic growth engine from the ground up

    HeartStamp is an early-stage startup making personalized greeting cards, printed and mailed or sent digitally. As their go-to-market growth partner, we built the SEO and AEO foundations, organized a fast-growing catalog, and shaped the funnels that turn searchers into buyers.

    • SEO and AEO built in from the start
    • A catalog organized for shoppers and search
    • Organic and conversion funnels across every occasion
    Read the case study: HeartStamp
  • A CenturionPro product page for the TableTop Trimmer and the full machine lineup, on the Shopify Plus store

    E-commerce

    • Shopify Plus
    • Website Rebuild
    • HubSpot
    • SEO
    • Email Campaigns

    CenturionPro

    A full website rebuild and Shopify Plus store, connected to HubSpot, with SEO, landing pages, a blog and knowledge base, and email campaigns on custom-built templates.

Frequently Asked Questions

Do you build on Shopify, WooCommerce, or headless commerce?

Yes, all three. The right platform depends on your catalog size, your budget, and how much control you need over the backend. We help you choose before anything gets built, then design the store, product pages, and checkout around how your customers actually buy.

How much do e-commerce web design and SEO cost?

It depends on your catalog, your platform, and the scope of work. A small migration and a full custom headless build are very different projects. Every build and growth plan is scoped and quoted at a fixed price before we start, with no hourly billing. Reach out and we'll walk you through real numbers for your store.

Can you migrate my store without losing my search rankings?

Yes. Migrations are where most stores lose the search visibility they spent years building. We handle the move end to end, including product data, URLs, redirects, and messy backend content, so your rankings and content come with you to the new platform instead of starting over from zero.

How do you increase e-commerce sales from the traffic I already have?

We start where shoppers drop off: product pages, add-to-cart, and checkout. Then we run ongoing conversion rate optimization, cart abandonment recovery, and email campaigns that bring past customers back. The goal is more sales from the visitors you already have, tracked in a dashboard that shows revenue, not just traffic.

Can AI shopping assistants like ChatGPT recommend my store?

They can, if they can read your store clearly. AI assistants rely on structured product data, schema, reviews, and clear product content when deciding what to recommend. We build and clean up those signals so tools like ChatGPT, Perplexity, and Google's AI Overviews can describe your products accurately and point shoppers to you.

What if I need custom software or integrations beyond my storefront?

That's Fadeaway Labs. Custom apps, platform integrations, order and inventory automations, and internal dashboards that go beyond the storefront live there. It's the same team, scoped as its own project, so your store build and growth work stay focused while the bigger system gets built alongside it.

Ready to Build or Grow Your Store?

Tell us where your store is today, and we'll help you figure out what's next.

Get StartedOr get a free audit of your current store