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Websites, SEO & AEO for Club Directors, Academy Owners, Coaches & Program Directors

Sports Team Website Design That Fills Your Roster

Parents find you on Google and in AI answers before tryouts open. Keep the registration software you already use; we rebuild the front door and wire it in.

Tailored Solutions Built for Sports Programs

Fadeaway Creatives builds websites and runs SEO and AEO for sports clubs, academies, camps, and combat sports gyms across Canada and the US. We make your program easy for parents to find on Google and in AI answers, with clear fees, season, and tryout pages, and we connect it to the registration software you already use, like LeagueApps, TeamSnap, or GotSport, with monthly plans starting from $495.

  • Club Teams & Travel Programs

  • Academies & Elite Training

  • Martial Arts & Combat Sports

  • Camps & Seasonal Programs

  • Let's Grow Your Program

    Tell us about your program and we will help you plan what comes next.

    Contact Us

For Every Program

  • A Site That Looks Like a Serious Program

    Your colours, your teams and your coaches, in a fast site that matches what parents are paying for.

  • Keep Your Registration Software

    LeagueApps, TeamSnap, GotSport, or SportsEngine stay in charge of signups and schedules. We build the front door and connect it.

  • Your Coaches, Front and Center

    Coach bios and credentials, so parents trust your program before the first tryout or evaluation.

  • Ready for Your Board

    Clear prices on this page and a written plan your board can review before anyone signs.

From Search to Signed Up

  1. Get Found

    • Win the Map Pack

      We optimize your Google Business Profile so your club shows up on the map when parents search for a program nearby.

    • Reach the Towns Parents Drive From

      Families often travel for the right program. We build content for your whole area, not just the town your facility sits in.

  2. Get Chosen

    • Be the Club AI Recommends

      Parents are starting to ask ChatGPT and Google's AI which club to choose. We structure your programs, fees, and seasons so AI assistants can confidently name you.

    • Fees, Season, and Tryout Pages

      Clear pages for fees, season dates, tryouts, and what a season includes, written to answer the exact questions parents search.

  3. Get Registered

    • Registration Built Into Your Site

      Parents check fees and tryout dates at midnight. Your site connects them straight to registration in a few taps, on any phone.

    • Track Real Registrations

      A dashboard showing which searches turn into a registration or an evaluation booking, not just which pages get visited.

Let's Grow Your Program

Tell us about your program and we will help you plan what comes next.

Contact Us

Pricing

Clear Deliverables.
Transparent Pricing.

Attract Plan

Starts from$495/ month

$945 one-time website build setup

For programs that want steady, compounding local visibility.

  • Full SEO and AEO foundation
  • New content, local links and site improvements every month
  • Clear dashboard and monthly strategy calls
Start with the Attract Plan

Attract Plan

Starts from$495/ month

Build the Foundation

Research and planning

  • Local market and keyword research for your sport, your programs and the towns families drive from
  • A keyword map that gives every page one clear job
  • Site structure and URL plan, with redirects so nothing breaks

Your pages

  • Page copy written and tuned for search, page by page
  • Page titles and descriptions written to earn the click
  • Structured data (JSON-LD) so Google and AI tools can read your programs, fees, seasons and locations

Technical health

  • Technical SEO fixes: speed, mobile, indexing and broken links
  • A backlink audit, with spammy links cleaned up

Local presence

  • Google Business Profile fully optimized
  • Business listings made consistent across directories
  • Your registration platform connected to your site and your tracking

Tracking

  • Google Analytics, Search Console and registration tracking set up
  • Your reporting dashboard built

Every Month: Grow and Compound

  • A content calendar built around your season, tryouts and registration windows
  • New content that answers what parents ask, so you're the club Google and AI assistants name
  • Link building from local sites, leagues and sports directories
  • Conversion improvements to your registration and tryout pages
  • Google Business Profile posts and updates
  • Automated review requests after tryouts, tournaments and season wrap-ups
  • Site health, rankings and AI search signals monitored
  • 24/7 reporting dashboard
  • Monthly strategy calls
Start with the Attract Plan

Growth Plan

Starts from$995/ month

$945 one-time website build setup

For programs ready to fill rosters and camps faster.

  • Everything in the Attract Plan
  • Paid ads, registration campaigns and email
  • Weekly strategy calls
Start with the Growth Plan

Growth Plan

Starts from$995/ month

Everything in the Attract Plan, plus:

Paid campaigns

  • Google and Meta ad campaigns set up and managed
  • Tryout, camp and registration campaigns, each with its own landing page
  • Ongoing testing of ads, audiences and offers

Email

  • Welcome emails for new families
  • Re-registration reminders for returning families before each season
  • Campaigns for camps, clinics and tryout dates

Visibility and reporting

  • AI search visibility tracking across ChatGPT, Perplexity and Google AI Overviews
  • An expanded dashboard with paid and organic results side by side
  • Weekly strategy calls
Start with the Growth Plan

Need Something Custom?

Multi-location academies and custom-designed sites are scoped as a custom build, and Fadeaway Labs builds custom registration flows, member portals and automations. See what we've built in our portfolio.

Explore Fadeaway LabsSee Our Portfolio

Why Fadeaway

Sports programs are personal for us. Our founder leads this work directly and spends real time with coaches, club directors, and people across the sports and combat sports world, so we understand how tryouts, registration seasons, and parent decisions actually work. Founder-led, 15+ years of experience, and every program gets the care we'd want if it were our own.

What to Expect, Season by Season

Typical timelines from industry best practice, not promises. Every market and sport is different, and your dashboard shows the real numbers as they happen.

  1. First weeks

    Your site goes live, or your audit fixes start. Tracking is set up, your Google Business Profile is cleaned up, and registration is connected.

  2. Months 1 to 2

    Fees, season, and tryout pages go live, local and area pages follow, and review requests start running. On the Growth Plan, campaigns can start bringing in inquiries.

  3. Months 3 to 6

    This is where local SEO and AEO usually start compounding: better map rankings, more parents finding you directly, and more registrations from your own site. That's why starting 3 to 6 months before your registration window matters.

  4. Month 6+

    A full picture with real numbers on inquiries and registrations, and a clear plan for the next season.

What Parents See Before They Ever Call You

  • Parents Can't Find Your Fees or Season Dates

    Parents search "how much is club volleyball" before they ever call. Clubs with a clear fees page show up in those results and get quoted in AI answers. Most clubs don't have one.

  • You're Invisible When Parents Search Near Them

    When a parent searches for a club nearby or asks ChatGPT for a recommendation, the clubs with clean local listings and clearly structured information get named. Everyone else gets skipped.

  • Registration Leaks Before Anyone Signs Up

    If a parent has to hunt for the signup link, click through three pages, or land on a generic form that doesn't match your brand, some of them leave. That's a lost season, not a lost click.

  • See what parents find for your program.

    Get a Free Audit

Frequently Asked Questions

How much does a sports club website cost?

A new program website is a one-time $945 setup, or a Full Audit is $945 if you're keeping your current site. After that, the Attract Plan is $495 a month and the Growth Plan is $995 a month, with everything included listed on this page. Plans run on a 6-month minimum.

We already use TeamSnap or LeagueApps. Do we have to switch?

No. Keep LeagueApps, TeamSnap, GotSport, SportsEngine, or whatever runs your registration and scheduling today. We build the website parents see first and connect it to your existing platform, so families go from your site to signed up without you moving any data or retraining your staff.

When should we start before registration opens?

Start three to six months before your registration or tryout window. Search visibility builds over time, and our action plan covers that three to six month stretch. A new website can be live within two weeks, but the clubs that start early are the ones parents find first when registration opens.

Do parents really search for clubs on Google and AI assistants?

Yes. Parents search "how to choose a sports club", plus cost, season dates, and whether a program is worth it, for every major sport. Clubs with clear fees and season pages show up in those results and get quoted in AI answers.

Our board has to approve spending. Can you help with that?

Yes. Every plan price is published on this page, and the full list of what's included is one click away. The Full Audit gives you a written three to six month action plan you can share. It's built so your board decides on specifics, not a sales pitch.

Do you work with martial arts and combat sports gyms?

Yes. Boxing, MMA, jiu-jitsu, and martial arts gyms are a core part of our sports work, alongside club teams, academies, and camps. We work with programs across Canada and the United States, and we connect your site to the membership and class booking tools you already use.

Ready to Fill Your Roster?

Tell us about your program and we will help you plan what comes next.

Contact UsOr see what parents find for your program with a free audit