Custom Web Development, Built to Convert and Rank
Custom websites, redesigns, and e-commerce stores, built for real customers and for AI search. A clear scope and a fixed price before anything starts.
Built Right, From Day One
Fadeaway Creatives builds custom websites, redesigns existing sites, and builds e-commerce stores for growing businesses across Canada and the US, engineered for real customers and for AI search, not just Google. We build your 24/7 salesperson: a site that answers questions, handles doubts, and books the next step while you're busy.
Start Fresh, Rebuild, or Migrate Without Losing Rankings
Custom Web Development
We build your website from scratch around exactly what you need. That means custom functionality, integrations with the tools you already use, and a site structured the way your business actually works.
Website Redesign
If your current site is holding your business back, we rebuild it properly. We keep what already works, like your search rankings and content, and fix what doesn't, so the new site converts visitors instead of losing them.
E-commerce Store Builds
We build the full storefront and checkout experience, not just a homepage. That includes clean product and category structure that scales as your catalog grows, a headless setup with a custom storefront, fast page loads, and a checkout flow designed to reduce abandoned carts.
Website Migration
Migrations are the moment most businesses lose the search visibility they worked years to build, and the moment messy backend data becomes impossible to ignore. We handle the technical migration end to end, cleaning up disorganized databases and content along the way, so your rankings, redirects, and content move with you instead of disappearing or dragging old problems into the new site.
Not Sure What Your Current Site Needs?
Get a free audit of your SEO and AEO readiness, performance, site structure, and on-page copy.
Tailor-Made Solutions for Your Industry
Every industry searches, sells, and converts differently. Pick yours below to see exactly how we build for it.
E-commerce
Online stores live and die by conversion. We build storefronts that turn browsers into buyers, not just another product page.
See E-commerce SolutionsWellness & Counselling
Therapists, counsellors, chiropractors, and wellness practices run on booked appointments. We build sites that keep that calendar full.
See Wellness & Counselling SolutionsBoutique Fitness
Every empty spot in a class is lost revenue. We build sites for yoga, pilates, spin, and barre studios that keep classes booked solid.
See Boutique Fitness SolutionsSports Academies
Clubs, academies, combat sports gyms, and camps grow when parents can find them. We build sites that make it easy to find you and sign up, connected to the registration software you already use.
See Sports Academies Solutions
For Everything Beyond a Website
Not every problem is a website problem. If your business runs on more than a site, like custom software, automations, or AI tools that actually do work for you, that's Fadeaway Labs, and we built it because we love this work.
From Idea to MVP
Got a product idea? We take it from architecture to launch, a working first version real users can try, with a roadmap for what comes next.
Business Process Automation
We connect your CRM, email, booking software, and internal tools, then automate the manual work between them, with AI handling the sorting, summaries, and follow-ups.
Claude & ChatGPT, Set Up for Your Business
Most teams already pay for AI tools. We set them up to know your business, connect them to your tools, and train your team to use them with confidence.
Custom Apps & Dashboards
Client portals, internal tools, and live dashboards tracking rankings, bookings, and revenue in one place, so you're never guessing what's working.
How It Works
Every build is scoped and priced before we start. You get a written scope of work, a fixed price for that scope, and a launch timeline you can plan around. No hourly billing, no surprise invoices.
Let's ConnectInitial Audit and Scope of Work
We start by understanding your business, your industry, and what your current site is or isn't doing for you. Based on that, we map out whether a proven approach for your niche fits or whether the project calls for something built from scratch, always with a clear scope of work and clear deliverables.
Build and Launch
We work in three phases. First, deep research, covering keywords, content strategy, site structure, and getting the site ready for both search engines and AI search from day one. Second, design, covering the look, feel, and user experience that matches your brand. Third, development, covering building, testing, and securing the site before it goes live.
Growth
A website is the starting point, not the finish line. Once you're live, we move into ongoing SEO and AEO work under a Growth Plan, so the traffic and rankings keep building.
How Growth works
Results We've Delivered
- Custom Website
- Growth
How a rebuilt website became NWP's hardest-working campaign volunteer
New West Progressives needed a website that could keep up with a civic election campaign. We redesigned it, moved it from Wix to WordPress with no links lost, and now launch new campaign pages every week. Traffic tripled.
- Custom Website
- Growth
How Echo's 2010-era website became a modular platform its marketing team runs
Echo Storytelling Agency had a website built in 2010, and it showed. We rebuilt it as a modern, modular WordPress site their marketing team can run on their own, migrated years of content, and now run their SEO, AEO, landing pages and campaigns.
Like what you see?
Frequently Asked Questions
What's the difference between custom web development and a website redesign?
Custom web development is built from scratch around a workflow no template can handle, like unique functionality or specific integrations. A website redesign rebuilds your existing site properly, keeping what already works, like your search rankings and content, and fixing what doesn't.
Can you migrate my site without losing my Google rankings?
Yes. Migrations are the moment most businesses lose the search visibility they built over years, so we handle the technical migration end to end, including cleaning up messy backend data, so your rankings, redirects, and content move with you instead of disappearing.
Do you build on Shopify or WooCommerce?
We build on Shopify, WooCommerce, fully custom platforms, and headless setups with a decoupled storefront, depending on what fits your business. The right platform depends on your catalog size, your budget, and how much control you need over the backend.
What if I need custom software instead of a website?
That's exactly what Fadeaway Labs handles. Custom software, business process automation, AI setup, dashboards, and MVPs taken from idea to launch all live there, separate from website builds. If you're not sure which one you need, the Full Audit or a quick call will tell you.
How long does a website project take?
Every project gets a written scope of work before anything starts, and that scope includes the timeline, so you know when your site launches before you commit. A focused redesign moves faster than a custom build or a large migration, and your timeline is set around your actual scope, not a template.
How much does a custom website cost?
Every build is scoped and priced before we start. You get a written scope of work and a fixed price for that scope, never hourly billing. Most projects start with a Full Audit.
Ready to Build Something Real?
Tell us what you're building, and we'll map out the scope and cost before anything starts.