The Challenge
New West Progressives (NWP), a civic slate running candidates for mayor, council and school board in New Westminster, was heading into the 2026 election with a website working against it. The structure was confusing, the platform was hard to find, and the site was slow and difficult to update, which is a real problem when a campaign changes week to week. Voters couldn’t find answers, and supporters who wanted to help had no clear way to do it.
What We Did
A redesign built around voters
We rebuilt the site around the four things people come for: who the candidates are, what they stand for, how to vote, and how to help. Every page leads somewhere useful.
A migration with nothing left behind
We moved the site from Wix to WordPress and handled everything that usually goes wrong: the domain, the new hosting and server setup, and a redirect for every old link. Every existing link still works, and the new site is night-and-day faster on every phone and laptop.
A clear path for every supporter
Volunteer sign-up, lawn sign requests, the newsletter, and a downloadable voter card are each one step away from any page.
Ongoing Growth and Campaigns
After launch, we became part of the campaign team. Working alongside the head campaign manager, we:
- Launch new platform pages every week, so the site keeps pace with the campaign
- Build landing pages and conversion funnels for each push: volunteer drives, lawn sign rollouts, newsletter growth, and the voting guide
- Add campaign tools like the election-day countdown and voter resources as voting day gets closer
- Track what’s working and shift effort to the pages and channels bringing in supporters
We also run the hosting, security updates, backups, uptime monitoring and day-to-day maintenance, so the campaign team never has to think about whether the website is working. They only think about what goes on it.
The Results
The new site brought in three times the traffic of the old one and turned that traffic into action. Hundreds of people signed up to volunteer or follow the campaign, and lawn sign requests came in faster than the campaign could supply them. The website stopped being a brochure and became the campaign’s busiest volunteer, recruiting supporters and answering voters’ questions around the clock.
